Public data
Official datasets may provide trade values, product classifications, importer names, geographic patterns or business-register information. Each usable data block should carry publisher, dataset, URL, period, update date, retrieval date, licence and limitations.
Human research
Manual work adds classification checks, company relevance, channel context and source corroboration. It does not convert public indicators into certainty; observations and inferences are labelled as such.
Freshness
“Latest” means the most recent period available from the stated publisher—not today. Publication lag, revisions and changes in classification are recorded when they affect interpretation.
Demonstration data
The public Market Explorer uses synthetic values in sample scenarios to demonstrate the output structure. Those values are labelled and must not be used as Canadian market statistics. The interface reads from a data-provider boundary, so official-source data can replace the samples without redesigning it.
Limitations
HS categories may be broader than a product. Import values do not measure addressable demand. Importer records may include customs brokers or non-resident importers. Company websites can be incomplete or stale. Every output should state the limits that matter to the decision.